1969
Founder
Late Lala Jiwa Ram Chopra Ji
Opened the shop on a single principle: weigh it in front of the customer, every time.
Our Story
A legacy of trust that began in 1969
Indian Jewels carries a legacy of trust, craftsmanship, and excellence that began in 1969, founded by our great-grandfather, Late Lala Jiwa Ram Chopra Ji. What began as a vision built on quality, integrity, and a passion for fine jewellery has been proudly carried forward through generations — by our grandfather, Sh. Joginder Pal Chopra Ji, followed by our father, Sh. Munish Chopra Ji.
For over five decades, Indian Jewels has been dedicated to the world of gold, diamond, and silver jewellery. From timeless traditional designs to contemporary creations, our journey has always been driven by exceptional craftsmanship and uncompromising quality.
Jewellery is not just something you wear. It is something you preserve, celebrate, and pass on. As the fourth generation joins the business, we look forward to carrying the legacy of Indian Jewels into the future — while staying true to the values on which it was founded.
1969 — Today
Four Generations. One Legacy.
Second generation
1980s onward
Sh. Joginder Pal Chopra Ji
Built the karigar bench in-house, so finishing stopped depending on outside workshops.
Third generation
2000s onward
Sh. Munish Chopra Ji
Took the house beyond Jalandhar, serving families who had moved abroad but still bought here.
Fourth generation
Today
Rivan Chopra
Joins the business, bringing certified diamond sourcing and the counter online.
Worldwide
From Jalandhar to the World
Pieces from this counter now sit in wardrobes on four continents. Most of it began with one family telling another.
Gulf Region
Sets shipped ahead of weddings in Dubai and Sharjah, most on a cousin's recommendation.
USA & Canada
Video calls at odd hours, then a fitting when the family lands in Jalandhar for the wedding.
Germany, Scotland & Europe
Lighter daily gold and diamond studs, packed for travel and duty paperwork.
Australia & across India
Remakes of old family pieces, sent back heavier than they arrived.